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Why B2E is the new B2B | Campaign US

Cannes showed that B2E is resonating more than ever; it has real meaning and is not just another buzzword of the day. PRWeek, in a story produced in partnership with Hill+Knowlton Strategies, wrote about how some campaigns really do manage to talk to all their audiences on a human level and not just as businesspeople, […]

Cannes showed that B2E is resonating more than ever; it has real meaning and is not just another buzzword of the day. PRWeek, in a story produced in partnership with Hill+Knowlton Strategies, wrote about how some campaigns really do manage to talk to all their audiences on a human level and not just as businesspeople, government officials or parts of trade bodies.

Source: Why B2E is the new B2B | Campaign US

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