Seventy-four percent of marketers indicated they would increase their cross-channel spend if there were an increased ability to track ROI, said Aaron Peterson, corporate marketing manager for Millward Brown Digital. Source: Marketers Struggle To Determine Media Mix, Prove ROI 08/02/2016
Seventy-four percent of marketers indicated they would increase their cross-channel spend if there were an increased ability to track ROI, said Aaron Peterson, corporate marketing manager for Millward Brown Digital.
Source: Marketers Struggle To Determine Media Mix, Prove ROI 08/02/2016
