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Marketers Struggle To Determine Media Mix, Prove ROI 08/02/2016

Seventy-four percent of marketers indicated they would increase their cross-channel spend if there were an increased ability to track ROI, said Aaron Peterson, corporate marketing manager for Millward Brown Digital. Source: Marketers Struggle To Determine Media Mix, Prove ROI 08/02/2016

Seventy-four percent of marketers indicated they would increase their cross-channel spend if there were an increased ability to track ROI, said Aaron Peterson, corporate marketing manager for Millward Brown Digital.

Source: Marketers Struggle To Determine Media Mix, Prove ROI 08/02/2016

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