It sounds improbable, even ludicrous, at least to those in the “old” economy: A start-up lawn care service in Ann Arbor has just gotten venture capital types to invest a cool $1 million.
The firm is called LawnGuru, and it offers an on-demand lawn care and snow removal service reached through a smartphone app. The firm launched in 2015, operating initially in just 12 zip codes in southeast Michigan. It’s now expanded to more than 200 zip codes, serving some-7,500 users. It hopes to roll out soon to markets in Atlanta, Chicago, Houston, and Washington, D.C.