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Santa Fe is test city for startup search engine Yellcast – The Santa Fe New Mexican: Business

Santa Fe has been chosen by a new Silicon Valley startup as the place to shape what it hopes will be a buyer-centered search engine that connects consumers with local merchants. The idea of Yellcast might sound familiar, but the fact that its goal is to focus on local merchants and products in a specific […]

Santa Fe has been chosen by a new Silicon Valley startup as the place to shape what it hopes will be a buyer-centered search engine that connects consumers with local merchants.

The idea of Yellcast might sound familiar, but the fact that its goal is to focus on local merchants and products in a specific community makes it different than Google or Yelp or national search engines where large companies with the most hits often monopolize the internet pages.

YellCast debuted its technology and business model at BIA/Kelsey NOW San Francisco last year. I think it is the most vendor relationship management ethos-friendly search startup, and their intention-based search can flip the traditional lead generation process upside-down, lowering costs for advertisers of services.

Source: Santa Fe is test city for startup search engine Yellcast – The Santa Fe New Mexican: Business

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