Talk about brand intimacy — this voice-based agent will help you mix drinks.
Patrón tequila is launching a web platform today called Patrón Cocktail Lab that’s aimed at making at least part of the drinking process digital and eventually making buying a bottle of tequila as easy as turning on your Amazon Echo.
Source: Patrón Wants to Help You Find the Perfect Cocktail Using Your Amazon Echo | Adweek