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NPD Group Finds Meal Kit Delivery Services Lack Demand – Restaurant News – QSR magazine

There is a lot of buzz around meal kit delivery services, like Blue Apron and HelloFresh, but the buzz may be greater than those who currently use the kits, finds The NPD Group, a leading global information company. Trial of meal kits is still relatively low with 3 percent of the U.S. adult population (18 […]

There is a lot of buzz around meal kit delivery services, like Blue Apron and HelloFresh, but the buzz may be greater than those who currently use the kits, finds The NPD Group, a leading global information company. Trial of meal kits is still relatively low with 3 percent of the U.S. adult population (18 and older) trying a meal kit delivery service within the last year. There are, however, opportunities for growth, according to a new NPD Group study.

Source: NPD Group Finds Meal Kit Delivery Services Lack Demand – Restaurant News – QSR magazine

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