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Jamie Campolongo talks zTrip and the transportation service of the future – NEXTpittsburgh

Late last month, Yellow Cab of Pittsburgh hosted a press conference to publicly announce its transformation into the innovative app-based transportation service zTrip Taxi. The announcement finalized the company’s aggressive $5 million rebranding campaign, which was initiated in order to compete with the ride-share startups Uber and Lyft. Among the new offerings are a crop […]

Late last month, Yellow Cab of Pittsburgh hosted a press conference to publicly announce its transformation into the innovative app-based transportation service zTrip Taxi.

The announcement finalized the company’s aggressive $5 million rebranding campaign, which was initiated in order to compete with the ride-share startups Uber and Lyft. Among the new offerings are a crop of new drivers, an upscale black car service and a fleet of new and existing vehicles emblazoned with the zTrip logo.zTrip president Jamie Campolongo reflects on the decision to retire Yellow Cab and the next steps the company will soon take.

Source: Jamie Campolongo talks zTrip and the transportation service of the future – NEXTpittsburgh

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