Mitch’s Take: Another week, another channel SMBs can use to engage mobile consumers. Pokemon Go is the herald of Augmented Reality marketing.
Advertisers can already pay the social-media service to have branded geofilters — a type of graphical overlay people can use to decorate photos or videos they’re sharing — to show up in the app in specific locations. To run these campaigns, companies have had to manually provide Snapchat with the exact geographical details of where they want the filters to appear and the dimensions of each space.Yext, whose software helps businesses manage digital location data, has been working with Snapchat to make that process easier. The New York-based startup on Thursday is unveiling a new feature that lets clients give Snapchat all that information with a few taps.