Mitch’s Take: The instant grafication aspects of on-demand are consistently overplayed by founders and the press. Convenience based on logistical and geo-location capabilities is what succeeds. Adding more time to the equation is a factor in pricing, not a change in business model.
“It was not good; we probably had around four to five months of runway left,” said David Bladow, BloomThat’s co-founder and chief executive. Faced with the prospect of going bust, Bladow and his co-founders asked themselves: Do customers really need their service at the press of a button.