Augmented Reality will pioneer the mental marketplace with objects and information overlaid on reality — through your phone, so we need not wait for headsets to catch on. Think of the AR image above in a retail space. A phone user would be able to hold their phone up and see graphics of coupons or brand icons and spokespeople who interact on behalf of the supply chain feeding a local retail space. Those images are opportunities to forge online-to-offline engagements. Brands should be thinking about giving these tools to retailers to get a beachhead in Augmented Reality. A low-power beacon is all that’s necessary in the story, the rest happens on the infrastructure of the customers handset, carrier network and the internet).
From better customer service to expert help for remote workers — here’s how AR will help firms work smarter.