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Cruising to brand visibility via the ‘gig economy’

The cruise ship operator is tapping into the ‘gig economy’, using BeMyEye’s crowdsourced fact-finders to check that brochures, flyers and posters are displayed prominently at Italian travel agencies. Eventually, Guanci’s answer came from the ‘gig economy’ when he found out about an Italian company, BeMyEye, that crowdsources labour for simple tasks via a mobile app. […]

The cruise ship operator is tapping into the ‘gig economy’, using BeMyEye’s crowdsourced fact-finders to check that brochures, flyers and posters are displayed prominently at Italian travel agencies.

Eventually, Guanci’s answer came from the ‘gig economy’ when he found out about an Italian company, BeMyEye, that crowdsources labour for simple tasks via a mobile app. Much like Gigwalk’s ‘Gigwalkers’ in the US, BeMyEye’s ‘Eyes’ are regular smartphone users who are happy to earn money as real-world data gatherers, and are guided by the app through a series of simple observational tasks at specific locations.

Source: Cruising to brand visibility via the ‘gig economy’

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