“Opt-in” isn’t “dumb” technology. The problem marketers have is asking for permission.
Currently, beacons are “dumb technology” requiring consumers to opt-in via an app or other system to receive notifications when they’re within a beacon’s proximity. But as the devices evolve, they’ll be used more often to identify consumers’ wants and needs.
“One of the benefits of beacons is that you can reach your audience in real-time in their exact location,” Adam Binder, founder of digital marketing agency Creative Click Media, tells Search Engine Journal. “For instance, if a customer was recently searching for jeans, beacons will alert them when there is a store in their location with jeans on sale.”