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IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood 06/29/2016

There’s a new mobile sensor tracking capability that can track when a person is walking, driving or standing still, when they arrive at store or restaurant, if they are lingering in any part of that location, and whether they are sitting or standing, if their phone is in their pocket or purse or if it’s […]

There’s a new mobile sensor tracking capability that can track when a person is walking, driving or standing still, when they arrive at store or restaurant, if they are lingering in any part of that location, and whether they are sitting or standing, if their phone is in their pocket or purse or if it’s being looked at.

An Ohio company, Advia Partners, is combining visual detection with other capabilities to identify the gender and age of a person viewing an outdoor screen and real-time changing the marketing on the screen to suit the current viewer.

Source: IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood 06/29/2016

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