MItch’s Take: Asset, inventory and staff coordination through real-time logistics is taking off in the India, following early U.S. offerings. I’m working on an upcoming report on this topic.
It was during this time that they realised in today’s on-demand economy, besides Uber, nothing else can be tracked in real time. Says Kashyap, “We thought, why we can’t track my pizza, the plumber I asked for, people or family on the way just like I can track Uber?” No one in India was offering unbundled tracking service and this is where they saw a gap of a track and trace service for the on-demand economy. Thus was born HyperTrack, in October 2015, with the aim of enabling businesses or consumers to track goods or people in real time.