Although there is much analysis to support Millennials’ sense of brand skepticism, a new study says these key young consumers can be more favorable under certain conditions.A comScore/YouTube study says “Millennials exhibit a more favorable response to brands that earn their loyalty and are relevant.
”In this light, the comScore/YouTube research shows that 62% of those 18-34 “take action after viewing an ad” and 47% say they pay more attention when viewing personalized ads.”
Source: Millennials’ Relationship To Brands: Earn My Loyalty 06/27/2016