Blue Apron Is Cool, But May Be More Expensive | PYMNTS.com

While trendy meal kit options from services such as Blue Apron or Plated may be attractive, a new study by NPD finds that the convenience of that factor may actually be more expensive. A new survey from NPD tells us that an average meal kit on demand costs about $10 to $12. Heading to the […]

While trendy meal kit options from services such as Blue Apron or Plated may be attractive, a new study by NPD finds that the convenience of that factor may actually be more expensive.

A new survey from NPD tells us that an average meal kit on demand costs about $10 to $12. Heading to the grocery store and purchasing those same ingredients a la carte, however, would cost about half that amount, states NPD.

Source: Blue Apron Is Cool, But May Be More Expensive | PYMNTS.com