With the purchase of a beacon network, the company will be able to get more concrete data about the relation of mobile ads to in-store visits-and hopefully add more data points to the problems withmobile attribution that many publishers, brands and advertisers still have. Source: Verve Acquires Roximity, Gains Access To National Beacon Network 06/23/2016
With the purchase of a beacon network, the company will be able to get more concrete data about the relation of mobile ads to in-store visits-and hopefully add more data points to the problems withmobile attribution that many publishers, brands and advertisers still have.
Source: Verve Acquires Roximity, Gains Access To National Beacon Network 06/23/2016
