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Verve Acquires Roximity, Gains Access To National Beacon Network 06/23/2016

With the purchase of a beacon network, the company will be able to get more concrete data about the relation of mobile ads to in-store visits-and hopefully add more data points to the problems withmobile attribution that many publishers, brands and advertisers still have. Source: Verve Acquires Roximity, Gains Access To National Beacon Network 06/23/2016

With the purchase of a beacon network, the company will be able to get more concrete data about the relation of mobile ads to in-store visits-and hopefully add more data points to the problems withmobile attribution that many publishers, brands and advertisers still have.

Source: Verve Acquires Roximity, Gains Access To National Beacon Network 06/23/2016

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