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Meet Marty, The Connected Couch; New ‘Nerve Center Of Media Use’ 06/23/2016

A couch that gets to know and market to you? The world of IoT and connected objects in the home continues to heat up with the all-in-one connected couch, Marty. Created by Havas Group and just showcased at Cannes, Marty is the epitome of mergingmedia devices into a single point of control, as well as […]

A couch that gets to know and market to you?

The world of IoT and connected objects in the home continues to heat up with the all-in-one connected couch, Marty. Created by Havas Group and just showcased at Cannes, Marty is the epitome of mergingmedia devices into a single point of control, as well as collecting all of the associated use data. Marty is the first prototype to come out of also newly announced Havas 18/35, which is a combinationof an innovation and fabrication lab and will house the group’s other innovation initiatives Lab 18, Collab and Innovation Lab.

Source: Meet Marty, The Connected Couch; New ‘Nerve Center Of Media Use’ 06/23/2016

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