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At Cannes, Unilever Shares 3 Keys to Bringing a Global Campaign to a Local Market | Adweek

Weed used Unilever campaigns encompassing what he termed the “three i’s”—individuals, influencers and impacts—to illustrate how the seemingly disparate ideas of global and local can coexist in a singular marketing push. Essentially, his was the not-so-new notion that global campaigns can be tailored to local markets and, thanks to technology, even people. Source: At Cannes, […]

Weed used Unilever campaigns encompassing what he termed the “three i’s”—individuals, influencers and impacts—to illustrate how the seemingly disparate ideas of global and local can coexist in a singular marketing push. Essentially, his was the not-so-new notion that global campaigns can be tailored to local markets and, thanks to technology, even people.

Source: At Cannes, Unilever Shares 3 Keys to Bringing a Global Campaign to a Local Market | Adweek

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