Falling CPMs were widely feared, but the latest IAB Europe research suggests publishers who embrace programmatic are actually doing very well from it.
Source: Programmatic’s Race To The Bottom Is A Non-Starter 06/21/2016
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Programmatic’s Race To The Bottom Is A Non-Starter 06/21/2016
Falling CPMs were widely feared, but the latest IAB Europe research suggests publishers who embrace programmatic are actually doing very well from it. Source: Programmatic’s Race To The Bottom Is A Non-Starter 06/21/2016