Take a look at these figures “as of May 2016: 15 million workers were self-employed; at the same time, a 2014 study found 53 million workers were freelancing, and it is estimated that by 2020, 60 million workers (40%) will be contingent employees.
As an example of what “gig” employment looks like, Hansen noted that car-sharing companies such as Uber and Lyft are leading forces. “How to manage these types of workers and provide benefits is an evolving issue. We don’t have the answers yet,” he said.
Mitch’s Take: The solution to this problem is in the next step of on-demand markets, where the current cutting edge is in collective platforms. These platforms are themselves audiences, in the media marketing sense, who can use their collective buying power to build strong portfolios