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73% of Ad Players Cite User Experience as a Major Industry Challenge | Adweek

The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement in digital marketing. Source: 73% of Ad Players Cite User Experience as a Major Industry Challenge | Adweek

The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement in digital marketing.

Source: 73% of Ad Players Cite User Experience as a Major Industry Challenge | Adweek

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