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B2B Marketers Get More Comfortable with Programmatic – eMarketer

Consumer brands aren’t the only advertisers spending more on programmatic these days. Marketers in the B2B sector are also investigating programmatic ad buying as a way to boost their media buying efficiency and improve targeting. Source: B2B Marketers Get More Comfortable with Programmatic – eMarketer

Consumer brands aren’t the only advertisers spending more on programmatic these days. Marketers in the B2B sector are also investigating programmatic ad buying as a way to boost their media buying efficiency and improve targeting.

Source: B2B Marketers Get More Comfortable with Programmatic – eMarketer

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