Vertical integration in local on-demand is underway.
Grubhub Inc. (NYSE: GRUB), the nation’s leading online and mobile food ordering company, and Yelp Inc. (NYSE: YELP), the leader in connecting people with great local businesses, today announced a long-term partnership designed to capitalize on each company’s unique assets and propel online takeout and delivery. As part of the agreement, Grubhub will acquire Yelp’s Eat24 business and Yelp will integrate online ordering from all Grubhub restaurants onto its extensive local goods and services platform.