Volvo changing Polestar to electric car brand to compete with Tesla – Business Insider

Volvo joins the car-on-demand business, offering its exclusive Polestar model as a subscription service.

The first vehicle — called a “halo for the future Polestar brand” by Volvo — will be dubbed “Polestar 1″ and be a gas-electric hybrid two-door cranking out 600 horsepower.”A maximum of 500 cars per year will be built,” Volvo said, adding that all “cars will be offered on a subscription basis, with customers benefitting from the convenience of a single, all-inclusive payment that can be topped up by additional on-demand services if required.”

Source: Volvo changing Polestar to electric car brand to compete with Tesla – Business Insider

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Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he's published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.

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