Understanding China’s O2O Commerce Marketplace – eMarketer

In markets like the US and the UK, O2O is generally considered shorthand for click-and-collect commerce—items purchased online and picked up in-store. In China, the O2O label also applies not only to travel, transportation and other services, but often to services that may be arranged for online, then paid for at the point of service.

Source: Understanding China’s O2O Commerce Marketplace – eMarketer

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Author: Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he's published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.