Uber Staffing | UCLA Anderson School of Management

Allowing prices to float, so that drivers — or anyone offering services — can differentiate based on price, opens the door to a richer on-demand economy. Research is beginning to support that position.

… a working paper by UC Irvine Merage’s Jiaru Bai and Kut C. So, UCLA Anderson’s Christopher Tang, Xiqun (Michael) Chen of College of Civil Engineering (Hangzhou, China) and Singapore Management University’s Hai Wang suggests that adding an adjustable Uber company-driver revenue split could more precisely calibrate driver supply, boosting at different times driver receipts or company profits. A fixed payout ratio is standard to the industry; only the price that customers pay varies.

Source: Uber Staffing | UCLA Anderson School of Management

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Author: Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he's published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.