The Secret Power Of Amazon’s Dash Buttons: Not Sales, But Data | Fast Company | Business + Innovation

Instead of standalone Dash Buttons, Amazon could build buttons into the product packaging itself. Each button would work once and would be discarded along with the package. Data from Dash Buttons would help Amazon and product makers understand what products and package sizes to offer, as an integrated button would make the packaging pricier.

An evolved version of Amazon’s Subscribe & Save service could offer more flexible delivery timing, with Amazon’s mobile apps and Alexa assistant checking in to make sure you’re well-stocked. To make this work, Amazon would need data to understand how purchasing patterns vary for each product, and how those purchases change over time.

Amazon’s app and Alexa could offer to add new items to your shopping list based on past behavior, along with competing products and other items bought by similar shoppers. Dash Button data would help Amazon figure out the right products and package sizes to recommend.

The common thread with all of these hypotheticals is that they rely on big data and machine learning.

Source: The Secret Power Of Amazon’s Dash Buttons: Not Sales, But Data | Fast Company | Business + Innovation

About Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he’s published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.

Bookmark the permalink.

Comments are closed