Very useful to look at Uber’s first pitch deck in the context of where they have gone and, today, what challenges the company faces as it seeks widespread adoption and profitability.
Interestingly, however, the pitch deck does touch briefly on an integral part of Uber’s business model today: UberPool. Uber didn’t roll out its ride-sharing service UberPool until 2014 and yet it’s mentioned twice in this 2008 deck. Once, it’s mentioned as a use case for UberCab. Then it’s discussed as an environmental benefit that riders would be incentivized to do because of lower costs.