Kindly Care is taking a marketplace approach (e.g. “the Uber of…”) to home caregiving. This is a category ripe for the on-demand approach. Like Uber, Kindly Care will take 20 percent to 25 percent of hourly wages and handle all the financial transactions and tax “arrangements,” which seems to hint at tapping Medicare and other programs for payment.
Now, another startup in the space, three-year-old, San Francisco-based Kindly Care, is taking more of a marketplace approach, pairing vetted caregivers with families who need them, then helping both sides manage their financial and tax arrangements by acting as their back-office provider.
Source: Kindly Care scores $5.4 million to vet and place caregivers, then help families pay them correctly | TechCrunch
Welcome, Homee, to an intense battle. Homee is a home services marketplace joining Porch, HomeAdvisor, and others in the race to sell yard and home repair services. We think marketplace platforms are great, but that they need human representation to close larger projects, long-term subscription services, and to handle customer support during the frustrating days of a home remodel.
The company disclosed recently that it raised $11 million in Series A funding, bringing its total capital raise to $15 million. According to the company, it will use the money to launch in new markets and grow its network of vendors throughout the country.
Source: On-demand property maintenance platform Homee raises $11 million to power growth | 2018-07-02 | HousingWire