Snapchat adds on-demand and other actionable information through “Context Cards.” These open a new view of contextual information and the ability to call related services, such as Lyft or OpenTable. It speaks to the increasing embeddedness of on-demand services in third-party apps.
Today, Snapchat is launching Context Cards, which allow users to swipe up on some Snaps to find out more information and connect to other services such as Lyft or OpenTable. Snap has always based its product on the idea that images are their own context—that in the mobile era, they’re evolving into their own form of communication. By adding words and information, Spiegel is elevating them further, inviting Snap’s users to act on what they see by searching and discovering directly through images.