The problem of day labor recruiting is older than on-demand (see On The Waterfront or your local Home Depot parking lot). Most companies will have a procurement team that plans for demand, rather than reacting to demand in real-time. Contractors, while temporary, often require some kind of brand awareness. ShiftGig could be a big player in local day labor, at home and in SMBs, but it’s hard to imagine a large brand, except in construction and warehousing, hiring this way. That’s still a big market.
While traditional staffing agencies still mostly focus on staffing up for a period of time with advance warning, hybrid technology and staffing companies like Shiftgig use an app to offer clients the ability to grab workers to fill last-minute shifts, which the workers can browse and claim on their smartphones anytime.