Programmatic’s Race To The Bottom Is A Non-Starter 06/21/2016

Falling CPMs were widely feared, but the latest IAB Europe research suggests publishers who embrace programmatic are actually doing very well from it.

Source: Programmatic’s Race To The Bottom Is A Non-Starter 06/21/2016

About Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he’s published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.

Bookmark the permalink.

Comments are closed