Postmates takes on Amazon, Instacart | Retail Leader

“Fresh” is Amazon’s delivery service, and it has not gone well. What brand equity does Instacart get from copying their primary competitor’s name?

The launch of Fresh, a new category for Postmates that curates high quality groceries and ingredients, is rolling out the same day as the company’s new app design. This means customers can now get pesto, paper towels, LaCroix, Halo Top, Kombucha, free range chicken, prosciutto, salmon filet, organic apples, avocados  —  and pretty much all the essentials they need — in minutes.

Source: Postmates takes on Amazon, Instacart | Retail Leader

About Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he’s published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.

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