The Definitive Guide to Measuring Your First Paid Social Campaign

Paid and promoted social media posts can help you cut through all that deafening social media noise. That is, if you’re tracking your efforts and iterating and optimizing as you see fit. If that feels like an impossible feat, this guide will help, erm, guide you.

Source: The Definitive Guide to Measuring Your First Paid Social Campaign

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Will Digital Assistants Replace Search? – State of Digital

Studies have shown that a large amount of local searches are conducted on search, and often lead to conversions. As mentioned before, Google are looking to to provide answers much quicker, and local results are a massive part of that (and has been for some time). But with voice search and the increase of ‘near me’ searches, Local SEO is only going to get more and more important.

Source: Will Digital Assistants Replace Search? – State of Digital

Friday Talk: Is There a Buy Button Inside the Brain? – State of Digital

Wouldn’t we all like to look inside our customers’ brains? And while we are there, wouldn’t it be great if we could switch a button so people would buy from us?

Source: Friday Talk: Is There a Buy Button Inside the Brain? – State of Digital

4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]

Learn the four mistakes to avoid when scaling your content marketing so you can grow your content while keeping up with the evolving standards for quality.

Source: 4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media – The Buffer Blog

Source: 3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media – The Buffer Blog

Airbnb now lets you bitch about your neighbors if their guests piss you off

There are tons of hospitality exchange communities out there – Couchsurfing is the first to come to mind – but none have been more controversial than Airbn

Source: Airbnb now lets you bitch about your neighbors if their guests piss you off

Mitch’s quick take: We complain about a growing surveillance state, but remember that in most surveillance states it’s the neighbors keeping the closest eye on one another.

New Study Examines Facebook Sharing Habits by Generation [Infographic] | Social Media Today

Content marketing agency Fractl recently conducted a study of more than 2,000 Facebook users to get an idea of sharing behaviors and how different demographic groups approach sharing, in terms of how often they’re online, how much they post to Facebook and what they’re more likely to share.

Source: New Study Examines Facebook Sharing Habits by Generation [Infographic] | Social Media Today

True performance baselines & ROI for SEO without attribution modeling

How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation.

Source: True performance baselines & ROI for SEO without attribution modeling

Rise of Ad-Blocking Software Threatens Online Revenue – The New York Times

A report suggests that one in five smartphone users worldwide deploys software to remove ads when he or she browses the web.

Source: Rise of Ad-Blocking Software Threatens Online Revenue – The New York Times

Handy CEO polishes up ‘on-demand’ image, prefers ‘flexible economy’ (PODCAST) – New York Business Journal

Mitch’s take: Naming debates miss the real challenges of on-demand.

Handy CEO Oisin Hanrahan recently sat down for the inaugural episode of our new podcast, Wantonomics, to talk about how his startup fits into the on-demand economy.

Source: Handy CEO polishes up ‘on-demand’ image, prefers ‘flexible economy’ (PODCAST) – New York Business Journal