Microsoft announces the launch of Starbucks for Outlook add-in

The new add-in lets you schedule meetings at your local Starbucks store and easily send eGift Cards from your inbox – and for a limited time, you’ll also get a $5 eGift Card for yourself if you do so.

Source: Microsoft announces the launch of Starbucks for Outlook add-in

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B2B Marketers Get More Comfortable with Programmatic – eMarketer

Consumer brands aren’t the only advertisers spending more on programmatic these days. Marketers in the B2B sector are also investigating programmatic ad buying as a way to boost their media buying efficiency and improve targeting.

Source: B2B Marketers Get More Comfortable with Programmatic – eMarketer

The Fathers of the Internet Revolution Urge Today’s Software Engineers to Reinvent the Web

An important phrase to watch: “lock the Web open.”

Tim Berners-Lee, Vint Cerf, and other Internet pioneers issue a challenge on a day that just might go down in tech history

Source: The Fathers of the Internet Revolution Urge Today’s Software Engineers to Reinvent the Web

The AI Dashcam App That Wants to Rate Every Driver in the World – IEEE Spectrum

Nexar has already profiled nearly the half the cars in the Bay Area and Manhattan, and alerted users to nearby vehicles with a history of dangerous driving

Source: The AI Dashcam App That Wants to Rate Every Driver in the World – IEEE Spectrum

Gigaom | 2016 Workforce Communications Narrative

I’m announcing a few upcoming report projects from Gigaom in the next few days. One is the long-awaited 2016 Workforce Communications Narrative:

Source: Gigaom | 2016 Workforce Communications Narrative

SugarCRM is planning a Siri-like agent named Candace | CIO

SugarCRM has put AI at the core of its product plans and is working on a new intelligence service along with a Siri-like agent named Candace.

Source: SugarCRM is planning a Siri-like agent named Candace | CIO

Microsoft’s big bet on LinkedIn not just about data | CIO

The initial shock of Microsoft’s massive $26.2 billion bet on LinkedIn has mostly worn off, but it’s still unclear just what Microsoft will do with LinkedIn, how the social network’s loyal users will react to related change, and how Microsoft will integrate LinkedIn data with its products.

Source: Microsoft’s big bet on LinkedIn not just about data | CIO

Zaius Raises $8M Round Led by Underscore: Behavioral Marketing | BostInno

Source: Zaius Raises $8M Round Led by Underscore: Behavioral Marketing | BostInno

Facebook Videos Are Creating 13 Times More Chatter Than They Were Last Year | Adweek

Facebook videos are creating 13.2 times the amount of chatter on the social network year-over-year, while users are sharing and creating three times the number of videos this year compared to 2015.

Source: Facebook Videos Are Creating 13 Times More Chatter Than They Were Last Year | Adweek