Key passage: “The consumer is unwilling to pay for the true nature of on-demand.”
Mitch’s Take: This is not the consumer’s problem, but the on-demand company’s failure to segment its services. Having embraced the idea that service is a commodity, they are stuck with low price expectations.
before the industry can cater to what the customer wants, it needs to determine just what that is, according to Anthem’s David Poole, speaking at the conference for America’s Health Insurance Plans Wednesday.
Voonik Technologies Pvt. Ltd, operator of an eponymous fashion marketplace, said on Thursday it has raised $20 million (about Rs 134 crore) in a Series B round of funding led by venture capital firm Sequoia Capital. Times Internet Ltd, Seedfund, Beenos, Beenext, Parkwood Bespin, Tancom Investments and FreeCharge founder Kunal Shah also invested in this round. The startup said in a statement it will use the funds to improve customer experience and personalization, and grow fashion platforms Mr Voonik and Vilara.
The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement in digital marketing.