Close to two thirds (60%) of knowledge workers* in small and medium businesses (SMBs) in the US, UK and Germany now use on-demand tools – technology that is internet or cloud-based – in their professional roles. This figure is higher than in companies with 500 or more employees (53%), displaying the agile, forward-looking nature of SMBs.
Source: SMBs outpace larger organizations in virtual working, on-demand tools and freelancing
CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically accurate fashion.
Source: Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform | Adweek
PediaQ, a Dallas startup that makes on-demand house calls to sick kids, has raised $4.5 million to expand in Dallas and Houston and to start making house calls in Austin. With the Dallas startup’s app,…
Source: Dallas startup PediaQ gets $4.5M booster shot for pediatric house calls | | Dallas Morning News
Revealing insights about the evolving television and video ecosystem emerged from research released this week. For one: while TV Everywhere (TVE) continues to grow at remarkably rapid rates, 71% ofTVE viewers in March watched from a single location.
Source: New Insights On TV Everywhere, Millennials’ OTT Habits 06/17/2016
Virtual reality is graduating from the gaming world and finally going into areas like travel, movies and live events. And based on current consumer interests, gaming is actually at the bottom of thelist. Internet-connected headsets are expanding in the IoT world as technology finally catches up with the promise of virtual reality, which has been kicking around for years.
Source: Virtual Reality Interests: Travel 74%, Movies 67%, Live Events 67%, Home Design 66% 06/21/2016
Email rarely gets any praise, but consider this — if 37% of mcommerce requires cross-channel tracking, what better way than email?
Source: Is Email Emerging As The Cross-Device Champion Of MCommerce? 06/20/2016
Falling CPMs were widely feared, but the latest IAB Europe research suggests publishers who embrace programmatic are actually doing very well from it.
Source: Programmatic’s Race To The Bottom Is A Non-Starter 06/21/2016
Cashing in on the deal is N.Y.C.-based Locality Inc., which launched MassageNow back in 2014.
Source: On-demand massage service Zeel takes over West Coast rival – New York Business Journal
Facebook will let Page owners use the interactive Canvas ad format for organic Page posts in a bid to get people to spend more time in the social network.
Source: Facebook’s web app-like Canvas ads can now run as organic Page posts