With over 551 million Tweets sent about TV during the 2015-2016 season, social media continues to play a starring role in fans’ living rooms. So which moments got people Tweeting the most?
Source: TV Season 2015-2016 in Review: The Biggest Social TV Moments
Browsing behaviour gives a new dimension to customer data, providing brands with new insight on who is ripe to receive a call to action.
Source: How Email Is Turning Lookers Into Bookers 06/15/2016
They see social as more important than television for news — and half of the time, they don’t notice which media brand they’re engaging with.
Source: Mobile-First Social Millennials Are Consigning News Brands To History 06/15/2016
Google is trying to help retailers track in-store visits and sales by connecting real-time data from beacons and converting them into messages and advertising on smartphones while consumers peruse thestore or after they have left.
Source: Google Pushes Online Strategies Into Stores Through Beacons, Few Retailers Ready 06/15/2016
Data does not always have to be a confusing chunk of numbers. Here’s how brands use data visualization and data-informed product design to bring out data’s
Source: How brands like Netflix and Spotify use data visualisation for social campaigns | ClickZ
Pinterest’s latest targeting options aren’t new among digital platforms, but the company claims its commerce-minded audience is what makes them novel.
Source: Pinterest adds site, app retargeting to its ad-targeting options
Accelerators are increasingly being seen as new seed or pre-seed forms of venture capital that emerged due to growing entrepreneurial culture – which the public sector is keen to support.
Source: Global Accelerator Report 2015 by Gust