Millennials’ Relationship To Brands: Earn My Loyalty 06/27/2016

Although there is much analysis to support Millennials’ sense of brand skepticism, a new study says these key young consumers can be more favorable under certain conditions.A comScore/YouTube study says “Millennials exhibit a more favorable response to brands that earn their loyalty and are relevant.

”In this light, the comScore/YouTube research shows that 62% of those 18-34 “take action after viewing an ad” and 47% say they pay more attention when viewing personalized ads.”

Source: Millennials’ Relationship To Brands: Earn My Loyalty 06/27/2016

BMW’s car-sharing service rolls into more Seattle neighborhoods | The Seattle Times

BMW’s car-sharing service is expanding into the Seattle areas it promised to reach when the service launched two months ago.

ReachNow said Tuesday it is now live in West Seattle, Magnolia and parts of Southeast Seattle. The company has also added 150 Mini Clubmans to its fleet, now 520 cars strong.

Source: BMW’s car-sharing service rolls into more Seattle neighborhoods | The Seattle Times

Lincoln First to Offer Pickup, Delivery Service | Dealer content from WardsAuto

Some luxury dealerships individually offer to pick up and deliver customer cars scheduled for service work, but Lincoln says it now is the first auto first brand to do so.

Source: Lincoln First to Offer Pickup, Delivery Service | Dealer content from WardsAuto

Gannett buys online marketing firm ReachLocal

Media company is paying $4.60 a share in a $156 million deal.

Source: Gannett buys online marketing firm ReachLocal

HK consultancy offers on-demand services for clients who want ‘expats without the big costs’ – Mumbrella Asia

“The big difference is that we’re a growing community, not offering a short-term solution. We bring a team together, but without the client having to commit to that team full-time,” he said.

Source: HK consultancy offers on-demand services for clients who want ‘expats without the big costs’ – Mumbrella Asia

With More Than 100K Tasks Being Tracked Daily, HyperTrack Will Make Real Time Tracking For Everything A Reality – Inc42 Media

MItch’s Take: Asset, inventory and staff coordination through real-time logistics is taking off in the India, following early U.S. offerings. I’m working on an upcoming report on this topic.

It was during this time that they realised in today’s on-demand economy, besides Uber, nothing else can be tracked in real time. Says Kashyap, “We thought, why we can’t track my pizza, the plumber I asked for, people or family on the way just like I can track Uber?” No one in India was offering unbundled tracking service and this is where they saw a gap of a track and trace service for the on-demand economy. Thus was born HyperTrack, in October 2015, with the aim of enabling businesses or consumers to track goods or people in real time.

Source: With More Than 100K Tasks Being Tracked Daily, HyperTrack Will Make Real Time Tracking For Everything A Reality – Inc42 Media

Packsize Demonstrates Industry 4.0’s Embrace of Mass Customization with On Demand Packaging | Business Wire

Through its strategic development of On Demand Packaging, Packsize has combined the precise technology, equipment, accessories, and services required to package and ship products via a dimensionally optimized and cost-effective, single-source solution. On Demand Packaging meets the current trend of automation and data exchange in manufacturing technologies–the packaging systems of the fourth industrial revolution’s “smart factories.”

Source: Packsize Demonstrates Industry 4.0’s Embrace of Mass Customization with On Demand Packaging | Business Wire

Accessing Data For The Internet Of Me 06/27/2016

The report, “A New Paradigm for Consumer Data,” bashes the concept it’s the consumer who needs to be educated and emphasizes the need for a data economy that gives the data’s owners (i.e., you and me) as much value from using their data as organizations such as Facebook.

Source: Accessing Data For The Internet Of Me 06/27/2016

Europe’s five key sharing economy sectors could deliver €570 billion by 2025

Mitch’s Take: These numbers are similar to BIA/Kelsey’s projections for the U.S. economy in the same time period. What is happening is a redistribution of end-points for service — they are multiplying at the local level and the enterprise is seeking to diversify its connections to those endpoints through cloud services.

Total transactions for Europe’s five most prominent sharing economy sectors – collaborative finance, peer-to-peer accommodation, peer-to-peer transportation, on-demand household services and on-demand professional services – could see a 20-fold increase to €570 billion by 2025, up from just €28 billion today, according to new analysis by PwC.

This will particularly benefit service providers, who are predicted to pocket around 85%, or €487 billion, from the value of sharing economy transactions facilitated by 2025.The growth of Europe’s sharing economy will be broadly spread, with four out of the key five sharing economy sectors each forecast to deliver over €100 billion of annual transactions by 2025, with only on-demand professional services falling short of this milestone. However, there is still a sizable growth opportunity for on-demand professional services, which PwC forecasts to expand by 40% per year to €20bn of annual transactions in Europe by 2025, up from less than €1bn in 2015.

Source: Europe’s five key sharing economy sectors could deliver €570 billion by 2025 – Automotive World

A Threat, Not a Theory : Democracy Journal

It’s simply not true that as wages go up, jobs go down. But trickle-downers need people to believe it.

….Of the nearly two dozen federal minimum wage hikes since 1938, total year-over-year employment actually increased 68 percent of the time. In those industries most affected by the minimum wage, employment increases were even more common: Fully 73 percent of the time in the retail sector, and 82 percent in low-wage leisure and hospitality. 

Source: A Threat, Not a Theory : Democracy Journal