The Beacons Are Coming. The Beacons Are Coming. 07/05/2016

“Opt-in” isn’t “dumb” technology. The problem marketers have is asking for permission.

Currently, beacons are “dumb technology” requiring consumers to opt-in via an app or other system to receive notifications when they’re within a beacon’s proximity. But as the devices evolve, they’ll be used more often to identify consumers’ wants and needs.

“One of the benefits of beacons is that you can reach your audience in real-time in their exact location,” Adam Binder, founder of digital marketing agency Creative Click Media, tells Search Engine Journal. “For instance, if a customer was recently searching for jeans, beacons will alert them when there is a store in their location with jeans on sale.”

Source: The Beacons Are Coming. The Beacons Are Coming. 07/05/2016

Gig work isn’t changing job landscape, SF economist finds – SFGate

Drawing from a mix of census numbers and government labor and economic statistics, it concludes that 29 percent of employees are part of the gig economy — roughly the same percentage as in 2000.“What we are not seeing yet is that those platforms are leading to more people being part-time employed or self-employed than we have seen for 20 years,” said Ted Egan, the city economist who wrote the report.

Source: Gig work isn’t changing job landscape, SF economist finds – SFGate

10 Takeaways About the Gig Economy That Has Pushed Europe to Say No to These Predatory Capitalists

Europe knows what undermines economic stability, says author Steven Hill.

The gig economy, exemplified by ride-service companies like Uber, housing rental companies like Airbnb and freelance brokers like Upwork, is not a harbinger of an empowering new tech-driven economy. These are predatory corporations using age-old practices to exploit workers, dodge government oversight and evade taxes.

Source: 10 Takeaways About the Gig Economy That Has Pushed Europe to Say No to These Predatory Capitalists

Use of Contract Workers Increasing in On-Demand Economy – TheStreet

Despite having questions about their loyalty, employers surveyed still like using independent contractors both for the flexibility of hiring workers with specific skills as the need arises (90%), as well as for cost-saving purposes such as taxes and benefits (86%). When asked to choose one or the other, 58% of employers say full-time hires are better for their company because they provide more value over the long-term despite having to pay more up-front on taxes and benefits.

Source: Use of Contract Workers Increasing in On-Demand Economy – TheStreet

• Chart: These Devices Rule the American Home | Statista

This chart shows household penetration of connected devices in the United States.

Source: • Chart: These Devices Rule the American Home | Statista

Amazon dips toes into sharing economy, pays Ars to deliver your dog food | Ars Technica

So I went ahead and signed up for this service, known as Amazon Flex, especially since I live just a few miles away from Amazon’s primary Seattle campus. After submitting personally identifying information via Amazon’s “Delivery” app (exclusively for Android phones) and watching a boatload of orientation videos, the company deemed me worthy of handling customers’ precious cargo.

Source: Amazon dips toes into sharing economy, pays Ars to deliver your dog food | Ars Technica

Social-Media ETFs Try to Tweet the Market – WSJ

The use of social-media data to inform investments is part of a broader trend toward exploiting big data, or very large sets of information that can be used to identify patterns or trends.

BlackRock Inc. ’s Scientific Active Equity team uses big-data analysis in a number of its funds, says Jeff Shen, co-head of investments in the SAE Group and the head of emerging markets at the company. For example, individual investors dominate the Chinese stock market, and it can be difficult to figure out what they are thinking about, he says. The SAE group gathers information from the most popular social-media sites in the country in a bid to gain insight into a market that has been historically difficult to gauge.

Source: Social-Media ETFs Try to Tweet the Market – WSJ

Marketers Lack Customer Experience Skills | Digital – AdAge

With the mountains of data available to marketers now, for example, data analytics and personalization could help executives better understand and reach their target audiences. But according to eMarketer, citing data from an Accenture Interactive and Forrester Consulting report, many marketers lack the skills necessary to implement customer experience strategies.

Source: Marketers Lack Customer Experience Skills | Digital – AdAge

How Hotels Are Luring Millennials in the Era of Airbnb | Adweek

While Airbnb’s growth rate has been impressive (from 47,000 guests worldwide in the summer of 2010 to 17 million in the summer of 2015), it actually hasn’t yet made a dent in hotel chains’ bottom lines. From 2014 to 2015, a key metric known as RevPAR—or revenue per available room—for U.S. hotels was up 6.2 percent, from $74.11 to $78.71. And from 2010 to 2015, RevPAR rose from $58.45 to $78.71, according to hotel industry research firm STR.

Source: How Hotels Are Luring Millennials in the Era of Airbnb | Adweek

The On-Demand Services Changing Latin America – Nearshore Americas: Premium Intelligence and Better Outcomes in Latin America Outsourcing

In a recent World Bank report, the percentage of internet users in Latin America rose from just about 4% in 2000 to nearly 50% in 2013, and most Latin Americans spend more time on their mobile devices than on computers. Furthermore, mobile subscriptions also rose from 12% to 115% in the same period with the average Latin American possessing 18 apps on his or her smartphone.

Source: The On-Demand Services Changing Latin America – Nearshore Americas: Premium Intelligence and Better Outcomes in Latin America Outsourcing