The use of social-media data to inform investments is part of a broader trend toward exploiting big data, or very large sets of information that can be used to identify patterns or trends.
BlackRock Inc. ’s Scientific Active Equity team uses big-data analysis in a number of its funds, says Jeff Shen, co-head of investments in the SAE Group and the head of emerging markets at the company. For example, individual investors dominate the Chinese stock market, and it can be difficult to figure out what they are thinking about, he says. The SAE group gathers information from the most popular social-media sites in the country in a bid to gain insight into a market that has been historically difficult to gauge.
Source: Social-Media ETFs Try to Tweet the Market – WSJ
With the mountains of data available to marketers now, for example, data analytics and personalization could help executives better understand and reach their target audiences. But according to eMarketer, citing data from an Accenture Interactive and Forrester Consulting report, many marketers lack the skills necessary to implement customer experience strategies.
Source: Marketers Lack Customer Experience Skills | Digital – AdAge
While Airbnb’s growth rate has been impressive (from 47,000 guests worldwide in the summer of 2010 to 17 million in the summer of 2015), it actually hasn’t yet made a dent in hotel chains’ bottom lines. From 2014 to 2015, a key metric known as RevPAR—or revenue per available room—for U.S. hotels was up 6.2 percent, from $74.11 to $78.71. And from 2010 to 2015, RevPAR rose from $58.45 to $78.71, according to hotel industry research firm STR.
Source: How Hotels Are Luring Millennials in the Era of Airbnb | Adweek
In a recent World Bank report, the percentage of internet users in Latin America rose from just about 4% in 2000 to nearly 50% in 2013, and most Latin Americans spend more time on their mobile devices than on computers. Furthermore, mobile subscriptions also rose from 12% to 115% in the same period with the average Latin American possessing 18 apps on his or her smartphone.
Source: The On-Demand Services Changing Latin America – Nearshore Americas: Premium Intelligence and Better Outcomes in Latin America Outsourcing
Most surveys conclude that ‘we’ have just ‘given up’ and ‘accept it’. At least that is what corporations want you to believe. But it isn’t too late, which is why two years ago, I became involved with Project VRM, an initiative that will be ten years old this coming September, started and lead by Doc Searls (Cluetrain Manifesto and The Intention Economy). It is a great group and I am proud to be part of it. It’s amazing to think how long this army of people has been working at the challenge.
Source: I Am My Own System Of Record | BIZCATALYST 360°
The free Wi-Fi kiosks that Alphabet’s urban innovation division Sidewalk Labs is selling — similar to those already on the streets of New York — will come with eyes, ears and a host of environmental, air and digital sensors to give the tech giant an unprecedented snapshot of urban life, according to documents obtained by Recode.
Source: Inside Alphabet’s money-spinning, terrorist-foiling, gigabit Wi-Fi kiosks – Recode
Online freelancer marketplace HourlyNerd announced Tuesday it has raised another $22 million in new funding from investors including Dallas Mavericks owner Mark Cuban. Total funding to date for the Boston-based startup, whose freelancers are being used by 5,000 companies around the world, is now $33 million since it was founded in 2013.
Source: Mark Cuban adds to another funding round for Boston’s HourlyNerd – Boston Business Journal
In a major shift for online commerce, Amazon is quietly changing how it entices people to buy.
The retailer built a reputation and hit $100 billion in annual revenue by offering deals. The first thing a potential customer saw was a bargain: how much an item was reduced from its list price.
Now, in many cases, Amazon has dropped any mention of a list price. There is just one price. Take it or leave it.
Source: Amazon Is Quietly Eliminating List Prices – The New York Times
As the on-demand economy grows, there are only so many people willing and available to actually make the deliveries. A 2015 Harvard Business school study determined that it costs on-demand companies an average of $650 to recruit a driver. Drivers often don’t stay with the same company or work for only one service. The result is that even when companies pay a good deal for new drivers, the demand still isn’t being met.
Source: Get Ready to Pay Surge Pricing for Food Delivery | Digital Trends