Video has reached new heights in marketing, says the report. 84% of marketers and 55% of SMB owners say they created or commissioned a marketing video in the past 12 months. As marketers see return on their video investments, they plan to invest further: 60% of marketers and more than half of SMB owners (55%) say video marketing is a “must-have” to stay relevant 76.5% of professional marketers and SMB owners who have used video marketing said it had a direct impact on their business 63% of marketers and SMB owners will increase investment in video next year
The story goes on to explain that Uber hires former CIA operatives for research and security work. That is the problem, they’ve gone to war with critics in their markets. That’s why Uber execs’ homes are targeted.
In a brief Uber filed related to an impending lawsuit, the company details the threats its executives face on a regular basis — how “Uber operates in a high threat environment and is a ‘business that attracts a lot of volatility.'”
Here’s a great deal: Uber and Gilt City are teaming up to offer a packages of unlimited uberPOOL rides in New York City. The deal is being called a “commute card” and can only be used Monday through Friday during commuting hours (7-10am and 5-8pm) in Manhattan. These are the same hours during which Uber offers $5 flat rate uberPOOL rides in NYC. As a refresher, uberPOOL is Uber’s carpool product where the company matches you with riders headed the same direction.
Six months later, a Juno spokesperson tells me, the company has on-boarded 9,000 drivers (Uber has about 35,000 drivers in New York City), and thousands of riders have signed up for a beta version of the service. Uber has about 35,000 drivers in New York City, which means that Juno, an app that hasn’t technically even launched yet, has signed up about 25% as many drivers as its $62.5 billion competitor.
The number of taxi trips from Phoenix Sky Harbor International Airport is down 18 percent from a year ago in the three weeks since UberX and Lyft began picking up passengers, but overall commercial trips have surged 30 percent thanks to the debut of the popular ride-hailing services, preliminary airport statistics show.
Ordering food online is convenient, but which place in your neighborhood has the best burger or pizza, and which one will deliver it hot and in a timely manner? A recent Grubhub update makes it easier to rave about last night’s dinner (or gripe about a long wait time).
When the lead had already been generated, for some reason all that maturity, precision, and personalization falls off the map. When it comes to content used by sales teams to move the buyer close to a deal, gone is the intricacy. Data-backed insights for future improvements? Forget about it.
A recent survey Seismic conducted with over 200 B2B content marketers in conjunction with MarketingProfs confirms this: 72% percent of respondents said that they are personalizing marketing content on a persona-based or industry-specific level, but only 18% are equipping their sales team with that content in an effectively organized manner and are ensuring that such content remains updated and on-brand.Instead, 23% of respondents are feeding content to sales teams through various disconnected siloes and 16% wait for one-off requests for content from sales. Meanwhile, a whopping 13% have no process in place for enabling sales with content and an additional 11% didn’t even know if they had a process in place or not.
Gone are the days of waiting for hours in a doctor’s office full of germs with your sick kid. Meet PediaQ, an innovative children’s healthcare app that provides instant care via house calls in Dallas-Fort Worth, Houston, and, soon, Austin. The desire for on-demand medical services is growing, and healthcare apps like Mend are heeding the call. PediaQ, which launched in Dallas in 2015 and The Woodlands area of Houston in 2016, brings the same services to people’s homes — specifically for kids.
Want to be a business journalist? Here’s the advice the Reynolds National Center for Business Journalism provides about covering the on-demand economy.
Want to get started covering the gig economy? Here are four quick tips and resources to hep you start covering this growing source of employment.
Technology has made it easier for workers to connect with side jobs and projects in the digital marketplace where employees and customers can request services on demand. The resulting gig economy remains a real, growing piece of the employment picture in America, albeit one still difficult for experts to quantify.
Here are five ways to start covering this emerging form of employment in ever-deeper ways.
With e-commerce growing, how can retailers and manufacturers meet growing consumer demands for CPG products online? At our 2016 Consumer 360, panelists from Jet.com, Boxed.com and Instacart highlighted some of the innovations driving digital commerce in the industry….
Instacart also sees unique shopping behaviors on mobile, which it’s leveraging for success. “We’re seeing high list behavior and shoppers simply buying what they bought last time…as well as greater engagement with third-parties on mobile,” said Ganenthiran. In fact, third parties are helping Instacart answer the age old question of “What’s for dinner?” If consumers are looking at recipes on their phones on their way home, they can easily add ingredients to their cart and have their groceries delivered by the time they arrive.