Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social | Adweek

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers’ websites perform better than those on social media.

Source: Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social | Adweek

Marketing to Women: Establishing Trust, Advocacy and Authenticity | Networked Insights

Source: Marketing to Women: Establishing Trust, Advocacy and Authenticity | Networked Insights

Airbnb Adds $1 Billion to War Chest for Expansion – Bloomberg

Airbnb Inc. secured a $1 billion debt facility from some of the largest U.S. banks to help the home-sharing company develop new services and fund growth initiatives, people familiar with the matter said.

Source: Airbnb Adds $1 Billion to War Chest for Expansion – Bloomberg

A World Without Uber – The Atlantic

After Uber and Lyft shut down operations in Austin, a number of imaginative ridesharing alternatives have been filling the vacuum they left.

Source: A World Without Uber – The Atlantic

Tride, Get Me seek to fill void left by Uber and Lyft in Corpus Christi – San Antonio Business Journal

One small firm is looking to be a bigger player in the ride-hailing market.

Source: Tride, Get Me seek to fill void left by Uber and Lyft in Corpus Christi – San Antonio Business Journal

Brands – if you want to understand culture, you need to participate | The Drum

Source: Brands – if you want to understand culture, you need to participate | The Drum

Can’t find a home in Seattle? Airbnb rentals may be to blame | The Seattle Times

Recent research shows that more than a third of Airbnb homes/apartments for rent are by hosts who don’t even live in them.

Source: Can’t find a home in Seattle? Airbnb rentals may be to blame | The Seattle Times

YouTube: Small Businesses Get Free Video Ad Productions | Variety

YouTube’s pitch to small businesses: Spend $150 on ads on our site, and we shoot your video for free.

Source: YouTube: Small Businesses Get Free Video Ad Productions | Variety

Furniture Retailer App Adds VR So Consumers Can Visualize Furniture In Home 06/16/2016

Customers of Wayfair Inc. no longer have to guess how items will look in their own personal spaces. The online home furnishings and decor retailer has launched WayfairView, itsnew augmented reality (AR) smartphone application. Developed by Wayfair Next, the company’s in-house research and development team, the app, using Google technology, allows shoppers to visualizefurniture and décor in their homes at full-scale before they make a purchase. Consumers will be able to shop with WayfairView on the upcoming Tango-enabled Lenovo PHAB2 Prosmartphone, available September 2016.

Source: Furniture Retailer App Adds VR So Consumers Can Visualize Furniture In Home 06/16/2016