Some of the advertising within the Internet of Things is going ambient. With billions of Internet-connected sensors, marketers will have much better insights into consumer activities, movements andbehaviors. The nightmare scenario of intruding and interrupting the consumer with what seem like relevant messages throughout the day will not work, for countless reasons.
Google plants itself in the home, Samsung breaks into AI, and Facebook gets into local classifieds. These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we’ll be live every …
Imagine customers diving, on their own, straight down to the bottom of the sales funnel.
Actually, don’t imagine it. Welcome it, because it’s coming, in the form of leads that customers generate themselves, when they’re ready to buy something. Here in the VRM world we call this intentcasting. At the receiving end, in the CRM world, they’re CDLs, or Customer Driven Leads.
“If you look at what is in front of us, I think it will transform every person’s life,” John Chambers said. “A digital world that we are now about to encompass will transform every country. Economically, my view is that the next decade, incrementally we’ll have $19 trillion in economic growth.”
I’m frankly surprised. Viv had a great position as an independent, but as a part of a platform it becomes siloed from the user’s perspective. One AI on a Samsung device and another on iPhone or Android does not create a consistent experience for consumers who don’t want to buy into a platform.
Samsung has announced that it will buy artificial intelligence platform maker Viv, joining the race of global tech giants to achieve conversational interface.
Over the last year, my colleagues at Institute for the Future’s Workable Futures Initiative conducted ethnographic interviews with more than 30 people across the country who use on-demand work platforms to make ends meet.
The 20 – 30 percent share of revenue claimed by Uber and other branded service marketplaces has always been unsustainably high. Undercutting Uber by increasing pay to drivers or decreasing costs for riders is first of many approaches to expect. Driver retention is as big a problem as rider conversion for Uber, Lyft and Juno, the last actually offering shares to drivers to keep them working for the service.
Uber’s outsize commission could allow rivals to undercut its business by offering drivers a larger share of fares. The risk is theoretical now, but nearly everything must go flawlessly for Uber to justify its $69 billion valuation.
Over the last year, my colleagues at Institute for the Future’s Workable Futures Initiative conducted ethnographic interviews with more than 30 people across the country who use on-demand work platforms to make ends meet. There’s Seda, who runs her own small business selling women’s clothing and accessories, but makes ends meet as a professional “lab rat” who participates, sometimes illegally, in clinical trial studies all over the country; Nichelle, a Ph.D. who crafts communications courses on an online learning platform while she takes it easy as an expat in Costa Rica; Jan, a homeless veteran who is using the Rover.com pet-sitting site to make a little money while she works with Swords to Plowshares to find a place to live and earn a degree; and many other fascinating people.
With 65,000 pet sitters and dog walkers who use its website, the Seattle company manages to draw investors looking for opportunities in the huge market for pet care and services. The 5-year-old company is pulling in a $40 million round of funding Monday, bringing its total raised to more than $90 million.