BIA/Kelsey LIVE, Episode 3: Facebook, Yext and SMB News Galore BIA/Kelsey – Local Media Watch

Facebook continues to take over SMB marketing, Yext integrates Uber, and small businesses state their intentions. These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we’ll be live …

Source: BIA/Kelsey LIVE, Episode 3: Facebook, Yext and SMB News Galore BIA/Kelsey – Local Media Watch

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Saving capitalism: A restless senator’s new obsession – The Washington Post

Mark Warner, the “other senator” from Virginia, can’t stop talking about the future of work.

Source: Saving capitalism: A restless senator’s new obsession – The Washington Post

Theresa May eyes centre stage with review of ‘gig economy’ — FT.com

Theresa May has hired Tony Blair’s former policy chief to look at how to extend workers’ rights in the so-called “gig economy”, in an eye-catching attempt to show she is serious about moving her ruling Conservatives to the centre ground. The UK

Source: Theresa May eyes centre stage with review of ‘gig economy’ — FT.com

Granting Shares for Fares: An Uber Rival’s Play for Drivers

Juno, currently operating only in New York City, is luring drivers with a lower commission and the promise of stock that can be cashed in if the company is sold or goes public.

Source: Granting Shares for Fares: An Uber Rival’s Play for Drivers

Follow the best of Mitch’s daily reading on Paper.li

From local on-demand companies and work arrangements to the logistics and data-driven marketing technologies enabling the transformation of local and global business, The Local On-Demand Economy Daily is a look over the shoulder of an informed analytic reader. I share the important stuff, tossing out the repetitive and uninformed so you don’t have to.

The Local On-Demand Daily.

BIA/Kelsey LIVE, Episode 3: Facebook, Yext and SMB News Galore BIA/Kelsey – Local Media Watch

Facebook continues to take over SMB marketing, Yext integrates Uber, and small businesses state their intentions. These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we’ll be live …

Source: BIA/Kelsey LIVE, Episode 3: Facebook, Yext and SMB News Galore BIA/Kelsey – Local Media Watch

IRS Offers Tax Resources for Gig Economy – Tax Guide for Uber and Airbnb

The IRS has worked in conjunction with the National Taxpayer Advocate (NTA), a watchdog for the public, to create the Sharing Resource Center. Typically, it describes situations where the Internet is used to connect suppliers willing to provide services or use of assets to consumers. The platforms are also used to connect workers and businesses for short-term work.

Source: IRS Offers Tax Resources for Gig Economy – Tax Guide for Uber and Airbnb

Can Product Manufacturers Benefit from the Sharing Economy? | Sustainable Brands

The study, “Collaborative consumption: Strategic and economic implications of product sharing,” analyzed and explored the impacts of peer-to-peer product sharing on a range of manufacturers. The researchers – marketing and finance professors from Washington University in St. Louis and Shanghai University in China – concluded that consumers indeed buy less when they have the option of sharing, but also found that firms can benefit if they strategically choose retail prices and increase quality. For products with high marginal costs in particular, doing so can lead to higher profits and lower consumer surplus.

Source: Can Product Manufacturers Benefit from the Sharing Economy? | Sustainable Brands

How Absolut Took Virtual Reality To The Masses 09/29/2016

Many of the challenges of adopting and implementing any major new technological innovation are internal and not technological. I run into countless execs at various levels both in and out ofmarketing who have a pretty good handle on knowing their organization should be more involved in the Internet of Things. Companies typically aren’t held back by those people, but rather all thepeople and processes around them.

Source: How Absolut Took Virtual Reality To The Masses 09/29/2016

Seniors are a hot target for Silicon Valley startups

With a new wave of digital services that connect seniors to housing, caregivers, instant rides and tech support, the Baby Boomer generation is getting a crack at Silicon Valley conveniences that started out catering mostly to the young.“This is the new frontier,” said Scott Smith, founder of San Francisco-based investment bank Viant Capital. “The VC community has finally woken up to the fact that, next to Millennials, this is the largest market in the world and it’s grossly underserved.”

Source: Seniors are a hot target for Silicon Valley startups