The 20 – 30 percent share of revenue claimed by Uber and other branded service marketplaces has always been unsustainably high. Undercutting Uber by increasing pay to drivers or decreasing costs for riders is first of many approaches to expect. Driver retention is as big a problem as rider conversion for Uber, Lyft and Juno, the last actually offering shares to drivers to keep them working for the service.
Uber’s outsize commission could allow rivals to undercut its business by offering drivers a larger share of fares. The risk is theoretical now, but nearly everything must go flawlessly for Uber to justify its $69 billion valuation.
Over the last year, my colleagues at Institute for the Future’s Workable Futures Initiative conducted ethnographic interviews with more than 30 people across the country who use on-demand work platforms to make ends meet. There’s Seda, who runs her own small business selling women’s clothing and accessories, but makes ends meet as a professional “lab rat” who participates, sometimes illegally, in clinical trial studies all over the country; Nichelle, a Ph.D. who crafts communications courses on an online learning platform while she takes it easy as an expat in Costa Rica; Jan, a homeless veteran who is using the Rover.com pet-sitting site to make a little money while she works with Swords to Plowshares to find a place to live and earn a degree; and many other fascinating people.
With 65,000 pet sitters and dog walkers who use its website, the Seattle company manages to draw investors looking for opportunities in the huge market for pet care and services. The 5-year-old company is pulling in a $40 million round of funding Monday, bringing its total raised to more than $90 million.
Advertiser adoption of programmatic video has finally taken off, with 60.0% of US digital video ad spending expected to be transacted through programmatic channels this year. This will be a substantial increase from the 39.0% share programmatic video claimed in 2015.
Facebook continues to take over SMB marketing, Yext integrates Uber, and small businesses state their intentions. These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we’ll be live …
Theresa May has hired Tony Blair’s former policy chief to look at how to extend workers’ rights in the so-called “gig economy”, in an eye-catching attempt to show she is serious about moving her ruling Conservatives to the centre ground. The UK