Lyft Revs Up Its Local Marketing Efforts | AdExchanger

Lyft’s marketing strategy is a bit like a wheel, with spokes radiating from a central hub. Lyft’s San Francisco headquarters is still its nerve center, but about a year and a half ago Lyft started ramping up its regional marketing efforts with the hire of former Foursquare exec Evan Cohen as head of East Coast… Continue reading »

Source: Lyft Revs Up Its Local Marketing Efforts | AdExchanger

About Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he’s published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.

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