GM’s Cadillac brand launches on-demand vehicle service

General Motors Co.’s Cadillac brand is launching a new luxury vehicle subscription service called BOOK by Cadillac that gives paying members on-demand access to Cadillac cars and SUVs.

The first-of-its-kind serviceis launching Feb. 1 in the New York metro area with plans to follow in other U.S. markets, Cadillac said Thursday. It will cost $1,500 a month.

Source: GM’s Cadillac brand launches on-demand vehicle service

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Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he's published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.
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