General Motors Co.’s Cadillac brand is launching a new luxury vehicle subscription service called BOOK by Cadillac that gives paying members on-demand access to Cadillac cars and SUVs.
The first-of-its-kind serviceis launching Feb. 1 in the New York metro area with plans to follow in other U.S. markets, Cadillac said Thursday. It will cost $1,500 a month.
GM’s Cadillac brand launches on-demand vehicle service
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