This Indian food delivery startup is transparent (though ornate) about pricing model. We’re seeing startups really tackle the unit economics now, where early startups often assumed the unit economics were already baked into a commodity labor model.
We have various subscription for logistic, It’s Alpha, Beta & Gama order.Alpha order – Fadfudge delivery fleet managed the delivery – we charged 20-22% commission from outlet owner.
Beta Order – Restaurant’s itself managed the delivery – we charged 10-12% commission from outlet owner.
Gama order – It’s pick up or takeaway order by Customer – we charged 8 % commission from outlet owner.
Currently Our Average. Order size = Rs.320/- to Rs.350/- We are working to bring other monetize model from logistic, like Advertising on delivery fleet Bags and promoting newly launched restaurants.