Delivery services will be embedded everywhere. Facebook becomes the primary aggregator of food delivery services with this deal. The challenge going forward is differentiation at the brand level, for all the restuarants and chains now sharing a menu on Facebook.
Facebook today formally announced its new feature that allows users to order food from local restaurants using its app. Instead of competing directly with other food ordering services, Facebook is partnering with several industry players on this effort, including EatStreet, Delivery.com, DoorDash, ChowNow, Olo, Zuppler and Slice. It’s also working with restaurant chains directly, like Jack in the Box, Five Guys, Papa John’s, Wingstop, TGI Friday’s, Denny’s, El Pollo Loco, Chipotle, Jimmy John’s and Panera.